Ambient Advertising is my most favourite type of advertising as I personally believe it requires much more creative intellect, than with other campaigns which rely on the medium to do the work. There is a talent required to have that special way of looking at everyday objects and items in a different way which resonates so perfectly with products being advertised. It is possibly due to ambient which inspires me mostly about the advertising industry and keeps my faith! Beneath are a few examples I found which caught my eye, comment and tell me what you think of them…
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Awesome! Love the paint one!
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These are really cool, especially the green paint one. I think advertising with this much effort put into it makes the product worth an investigation; simply draping a naked woman over something, in my opinion, doesn’t constitute quality advertising. I’ll intentionally avoid products that do that, but something like the paint, or even the yoga straw (very creative!) will grab not only consumer attention, but consumer respect.
I definitly agree, it takes a much more creative mind to think up something effective and will make a much more punching impression on the consumer. However I do understand that if this begins to happen a lot, it may become another intrusion upon consumer lifestyles. In the mean time I am intrigued to see more here in the UK, as I believe there is much more scope for innovative ideas.