Enough of the droning bullshit, the next few posts on here are going to be all advertising focused. Having read up a lot more than usual lots of new and exciting things happening in my no. 1 favourite industry I feel I am taking him for granted and thought I’d give him something back by blogging again.
So this post is really to celebrate the utter ingeniousness of Specsavers, it occured to me the other day after being drawn into one of their amazingly quirky TV advertisements ‘wow’ this brand never fails to impress me. As far as I am aware most of their creative is done in-house which is really impressive due to the brilliance of their ideas without getting too lost in the brand (seeing past the end of their nose type issues) as some clients can do.
What inspires me is that their campaign is based on that very simple and wonderful ‘nugget’ (my old Lecturer would have said) that audience’s “Should have gone to Specsavers” and this idea has been carried through years and years however each demonstration of this pinnacle is pure brilliance. How can a brand get away with so many different ads all completely different style but all inferring the same very simple amazingly effective piece of information baffles me. Hats off to you, as a tribute I would like to offer some of my favourites below, enjoy!
