Hull BID Fashion Week!

Hello,

It certainly has been a while hasn’t it? That’s because I haven’t been moping around like an unemployed bum and have been a busy bee temping at Sowdens, an agency local to me. Having been thrown in initially to cover admin I have become engrossed into the clients we have and getting involved; particularly Hull College which is pretty much my baby at the moment however the big one we have been stressing, sweating and crying over most recently has been Hull BID’s Fashion Week in all it’s glory!

Wow organising an event is tiring! Poor Polly!

In terms of activity these past couple of weeks have been where it all began; firstly we got the Street Teams to get going around spreading the word armed with millions of leaflets and a protest banner!

After sending out the street teams we began the hefty process of promo material distribution, here are the posters, beer mats and leaflets we had delivered to the local businesses, pubs, bars and restaurants specifically those in the area of the event venue.

  

Once the word had been spread through the necessary manners; promotional material, street teams, Facebook page http://www.facebook.com/HullBidFashionWeek, Media partners, Shopping Centre involvement there was a need for a final buzz. This is where the bus comes in.

Here is the bus, we hired this from our local Bus Service plastered with branding, balloons, banners teamed with the most gorgeous Saturday weather in ages as well as a local football game and many many beer gardens on our routes we shouted down Hull with music, cheerleaders complete madness! The final runs went with Burlesque ladies as you can imagine that certainly caused a fuss!

Once our PR stunt was over it was time to get down to the VIP la dee dah stuff :) Firstly was the Official VIP Launch Party held in the beautiful Holy Trinity Church, the venue for the official Finale Event we organised. All the local businesses involved were invited, speeches were made, canopes were eaten and lots of cupcakes!

    

Now finally after working through the Royal Wedding (yes I know!) the day of the Finale Event arrived! Everything was set we had lots of good press coverage of our previous PR stunt on the bus along with many other extras we were putting out in order to gain as much attention as possible.

The Finale Event

Donned in our branded Fashion Week t-shirts, radios and badges we set to work!

  

The Fashion Shows commenced on the hour every hour each with a different theme, even the local mascots turned up presented by a local radio station’s Breakfast host, coupled with a multitude of things going on; boutique stalls, a local charity had an area of events, a clothes swap took place as well as in between acts of dancers on the main stage. Here are some of my favourite pictures of the day;

                  

The day was a huge success and truly exhausting! After the day’s events we moved on to the Official VIP Afterparty held at Lizard Lounge courtesy of the lovely Carl-Conway Davis :) This event was themed once more with the lovely Scarlett Belles Burlesque ladies who hosted the nights events and even sold a cocktail in their name – which was yum! Photographs with the girls were available as well as a couple of floor shows which were amazing.

Once more here are my favourite pics;

      

So that was Hull BID Fashion Week, a tiring but rewarding event for all! Well done to all involved especially Polly who literally breathed HBFW throughout the whole process!

:) x

Advertisement

Leave a Comment

Filed under advertising, personal

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s